I can get branded products from chemical guys with the waxon.co.za forum name on them do you think it would be a good idea to get:
A> Waxon.co.za branded line of products from chemical guys
B> See if they will do special labelling for us, eg "Jetseal 109 - manufactured for Waxon.co.za"
Chemical Guys are the Manufacturer of Adams, Poorboys and Smartwax.
Copied direct from CG website:
Chemical Guys custom private label programs - allow you to private label any of our existing car care products or have us custom blend or formulate products for your specific needs.
We can take your product idea from concept stage to research and sample development, to manufacturing, packaging, and labeling the final product.
We serve companies of all sizes, ranging from large corporations to startup businesses, and have valuable experience in lowering costs and risks normally associated with creating your own Private Label or a new custom formulated product.
FAQ - Frequently Asked Questions
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Private Label is a term used to describe selling a company's product or service under your own name, logos, colors, company "look", etc. The product or service becomes "branded" to your company; increasing profit margins and allowing for larger product availably coupled with the ability build brand recognition and awareness amongst your clients
Why Private Label with ChemicalGuys?:
Chemical Guys gives you the advantage of economy of scale. This allows you to have your own private label product that usually only the top grossing 10% of Distributors and Car Wash Chemical Sales Companies can afford. Large Distributors and Car Wash Chemical Business with multiple locations sometimes spend up to $10,000 or more on their exclusive line of Chemicals, but with Chemical guys, you don't have that financial barrier. Instead, you can take advantage of Chemical Guys economy of scale, save thousands in start-up costs and you'll always have access to current recipes and packaging.
What are your existing products?
Choose from hundreds of custom formulations from our existing chemical lineup to private label. With over 1200 products to choose from, selecting to private label existing products is not only cost effective, and very profitable but it also enables us to have product ready to sell fast!
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Our product selection includes:
Waxes & Sealants
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We will aid in the formulation of your own unique product. Our experience spans OEM production, mail order items, promotional programs, as well as national and regional store brands. Give us an idea of what you are looking for in a product and we can formulate it. All product scent, fragrance, color, viscosity, thickness, look and feel can also be custom tailored to your needs once the product is agreed upon.
Maybe I should expand on my rather short comment.
People are generally very brand conscious. This is a generalisation but nonetheless remains true.
Should you aspire to having your own brand of products (and why not, it's fun and I'm sure a bit of a rush to see your own name and logo on a product) then CG provide the means for achieving this.
However, you want people to BUY your product and you have to ask the question why would they choose to buy WAXON rather than CHEMICAL GUYS or POORBOYS?
If you can sell it at a lower price then this might be the answer. I am not sure how the CG pricing model works. If it all comes out of the same factory but just goes into different containers, or even the same containers but with different labels, are the prices all the same or are they priced per brand?
Labeling (i.e. Merchandising) plays an enormous role. Look at how Meguiars products are presented and then compare them to Zaino which is legendary overseas but looks like it was bottled and labeled by Tant Sanie in a garage in Boksburg.
If you are going to have them reformulate a product for you then you are approaching it from a whole different angle. This might enable you to price the product accordingly. People might be prepared to pay a premium for what they consider to be a superior prodct.
Food for thought!
I aggree with you whole heartedly, it was just a thought and sounded good at face value
I also posted the above as a general reference for people that did not know that Chemical Guys actually does this, and who would have had doubts about trying something like the Smartwax Rimwax for instance
its all about image...
and to think that someone could buy a waxon.co.za product is really cool!!!
but with the poor knowledge in this country about the products as well as brands im nit weather branding it CG or not will acually make a difference?
Would CG consider to amalgamate the two brand names allowing a form of synergy...? It would be best in some way to still have the CG logo along with your Waxon logo so that the association is made.
I like the idea of having Maldino Customs on my range of CG products...
maybe Naush could chip in and let us know whats possible and what isnt?
I really feel you should have a strong association to who makes it. I research pretty much everything on the net, and if i was to type in WaxOn Wheel wax i doubt that i would get much, but if i type in Poor Boys wheel sealant i get tons of reviews prices, ra ra ra. I pretty much never buy anything i have not researched so for this reason i would say stick with the chemical guys name, or at most, have a part of it say that its manufactured for WaxOn.