SEMA 2011

[Woodie]

(11-11-2011 07:24 AM)Carn Wrote:  Otherwise, anything of interest on the detailing front aside from the Meguiars fan fare?

The "big 3" US brands (Meguiars, Mothers & Armor All) had a big presences at the show, and there were a couple of smaller booths from Sonax and Smartwax.

What I did notice was the number of detailing companies I hadn't heard of before. Obviously the US detailing market is big enough for each of them to make a bit of money. However, in terms of market share, the 3 big brands I mentioned above account for more than 80% of total sales.

As far as products are concerned:

• Aerospace 303
  Added a quick detailer spray to their range and have a neat effervescent tablet which you add to your washer fluid for windscreen cleaning.
• International Aero Products
  A company that has been doing products for the aircraft detailing industry since the early 80's have now introduced a automotive range. They claim to have an infused clay that not only removes contaminants like a normal clay, but also leaves a layer of protection behind. I got a sample of their detailing spray which I'll try out.
• Blackfire
  Todd Helme now works for Autogeek and has been given the Blackfire range as his "pet product". He acknowledged that besides the Wet Diamond paint sealant, the rest of the range is pretty average. With access to Autogeek's R&D and budget his brief is to improve/expand the range. He is working with Dr G from Optimum on this project and he is quite confident that we'll be seeing some good products coming out of the Blackfire stable in the new year.
• Temporary wrap - I can't remember the company name, but they have introduced a temporary wrap product that is applied to prevent road rash and bug build up on longer road trips. I though of the local car clubs (like VW) who tape up the front of the car with blue tape before setting off on their road trips. The product itself is similar to the normal vinyl wrap, but it is more pliable, thinner and clear. Think of it as cling wrap for your car . Easy on and easy off, the basic kit would contain enough product for 4+ applications. The idea is to wrap the front end before you set off and then remove it when you arrive at your destination. Simple, but impressive.