03-07-2008, 10:26 AM
Maybe I should expand on my rather short comment.
People are generally very brand conscious. This is a generalisation but nonetheless remains true.
Should you aspire to having your own brand of products (and why not, it's fun and I'm sure a bit of a rush to see your own name and logo on a product) then CG provide the means for achieving this.
However, you want people to BUY your product and you have to ask the question why would they choose to buy WAXON rather than CHEMICAL GUYS or POORBOYS?
If you can sell it at a lower price then this might be the answer. I am not sure how the CG pricing model works. If it all comes out of the same factory but just goes into different containers, or even the same containers but with different labels, are the prices all the same or are they priced per brand?
Labeling (i.e. Merchandising) plays an enormous role. Look at how Meguiars products are presented and then compare them to Zaino which is legendary overseas but looks like it was bottled and labeled by Tant Sanie in a garage in Boksburg.
If you are going to have them reformulate a product for you then you are approaching it from a whole different angle. This might enable you to price the product accordingly. People might be prepared to pay a premium for what they consider to be a superior prodct.
Food for thought!
People are generally very brand conscious. This is a generalisation but nonetheless remains true.
Should you aspire to having your own brand of products (and why not, it's fun and I'm sure a bit of a rush to see your own name and logo on a product) then CG provide the means for achieving this.
However, you want people to BUY your product and you have to ask the question why would they choose to buy WAXON rather than CHEMICAL GUYS or POORBOYS?
If you can sell it at a lower price then this might be the answer. I am not sure how the CG pricing model works. If it all comes out of the same factory but just goes into different containers, or even the same containers but with different labels, are the prices all the same or are they priced per brand?
Labeling (i.e. Merchandising) plays an enormous role. Look at how Meguiars products are presented and then compare them to Zaino which is legendary overseas but looks like it was bottled and labeled by Tant Sanie in a garage in Boksburg.
If you are going to have them reformulate a product for you then you are approaching it from a whole different angle. This might enable you to price the product accordingly. People might be prepared to pay a premium for what they consider to be a superior prodct.
Food for thought!